Ghana + Uganda Β· Restructure to 5-Campaign Architecture
| Campaign | Budget/day | 30d Spend | Action |
|---|---|---|---|
| UAC Ghana - Dynamic ROAS L0 | $430 | $16,931 | Wind down β Pause D9 |
| UAC Ghana - ROAS FS&L0 Tiers | $350 | $10,632 | Wind down β Pause D10 |
| UAC Ghana - L0 DR Top 5 Signals | $290 | $18,040 | Wind down β Pause D5 |
| UAC GH - Core L0 tCPA | $180 | $1,218 | β Ramp to $1,820 |
| UAC GH - Core L0 tROAS | $180 | $1,205 | β Ramp to $580 (D7) |
| UAC Ghana - In app L0 NEW | $160 | $8,798 | Pause D3 |
| UAC GH Biz - FS250 & Repay Signals | $100 | $2,984 | FidoBiz discontinued β Pause D12 |
| UAC Ghana - FidoBiz Docs Signals | $80 | $2,096 | Keep β best LN0 CAC ($3.74) |
| UAC Ghana - Momo Agent Float L0 | $70 | $2,095 | Not in target structure β Pause D3 |
| UAC Ghana - Restock Season L0 | $65 | $1,954 | Seasonal, not in structure β Pause D3 |
| GH Pmax Ghana - EasySave Signals | $50 | $41 (30d!) | Zero delivery β Pause TODAY |
| GH PMAX - EasySave Ladies | $50 | $977 | Keep |
| UAC GH β Retargeting | $36 | $298 | β Ramp to $81 (D6) |
| UAC GH β Salaried Workers | $30 | $321 | β Ramp to $81 (D7) |
| Total | $2,071 | $67,569 |
| Campaign | Comms Plan Monthly | Comms Plan Daily avg | Weekday target (70/25 split of $2,800) | Now | Status |
|---|---|---|---|---|---|
| C1 β Core L0 tCPA | $52,000 | $1,677 | $1,960 | $180 | Ramping β 14 days |
| C2 β Core L0 tROAS | $18,500 | $597 | $700 | $180 | Ramping β 14 days |
| C3 β Salaried Workers | $2,100 | $68 | $84 | $30 | Ramping β 7 days |
| C4 β Retargeting | $1,600 | $52 | $56 | $36 | Ramping β 7 days |
| C5 β Brand Search | $300 | $10 | $10 | β | Build in W2 |
| 5-Campaign Total | $74,500 | $2,403 | $2,810 | $426 |
| # | Campaign | Strategy | Now | Comms Plan Target | Progress |
|---|---|---|---|---|---|
| 1 | UAC GH - Core L0 tCPA | tCPA | $180 | $1,960 | |
| 2 | UAC GH - Core L0 tROAS | tROAS | $180 | $700 | |
| 3 | UAC GH β Salaried Workers | tCPA | $30 | $84 | |
| 4 | UAC GH β Retargeting | tCPA | $36 | $56 | |
| 5 | Search GH β Brand | CPC | build | $10 | |
| β | UAC Ghana - FidoBiz Docs Signals | keep | $80 | $80 | |
| β | GH PMAX - EasySave Ladies | keep | $50 | $50 |
| Action | Campaign | Change |
|---|---|---|
| π΄ Pause | GH Pmax Ghana - EasySave Signals | $50 β $0 (spent $1/day, not delivering) |
| β Increase | UAC GH - Core L0 tCPA | $180 β $216 |
| β Increase | UAC GH - Core L0 tROAS | $180 β $216 |
| β Increase | UAC GH β Retargeting | $36 β $43 |
| β Increase | UAC GH β Salaried Workers | $30 β $36 |
| β Reduce | UAC Ghana - L0 DR Top 5 Signals | $290 β $255 (offset) |
| π Upload CM Lists | KYC drop-offs + verified-no-borrow β Retargeting campaign (Snowflake export) | β |
| Campaign | D2 May 6 β | D3 May 7 | D4 May 8 | D5 May 9 | D6 May 10 | D7 May 11 |
|---|---|---|---|---|---|---|
| Core L0 tCPA | $216 | $259 | $311 | $373 | $448 | $537 |
| Core L0 tROAS | $216 | $259 | $311 | $373 | $448 | $580 β |
| Retargeting | $43 | $52 | $62 | $74 | $81 β | $81 |
| Salaried Workers | $36 | $43 | $52 | $62 | $74 | $81 β |
| L0 DR Top 5 Signals | $255 | $200 | $130 | PAUSE | β | β |
| In app L0 NEW | $160 | PAUSE | β | β | β | β |
| Momo Agent Float L0 | $70 | PAUSE | β | β | β | β |
| Restock Season L0 | $65 | PAUSE | β | β | β | β |
| Dynamic ROAS L0 | $430 | $430 | $360 | $290 | $220 | $150 |
| ROAS FS&L0 Tiers | $350 | $350 | $350 | $280 | $280 | $210 |
| Biz FS250 | $100 | $100 | $100 | $100 | $100 | $100 |
| FidoBiz Docs Signals | $80 | $80 | $80 | $80 | $80 | $80 |
| EasySave Ladies | $50 | $50 | $50 | $50 | $50 | $50 |
| Daily Total | $2,071 | $1,823 | $1,806 | $1,682 | $1,781 | $1,869 |
| Campaign | D8 May 12 | D9 May 13 | D10 May 14 | D11 May 15 | D12 May 16 | D13 May 17 | D14 May 18 | D15 May 19 |
|---|---|---|---|---|---|---|---|---|
| Core L0 tCPA | $645 | $774 | $928 | $1,114 | $1,337 | $1,600 | $1,820 | $1,960 β |
| Core L0 tROAS | hold $580 | hold $580 | hold $580 | hold $580 | hold $580 | hold $580 | $700 β | hold $700 |
| Dynamic ROAS L0 | $80 | PAUSE | β | β | β | β | β | β |
| ROAS FS&L0 Tiers | $140 | $70 | PAUSE | β | β | β | β | β |
| Biz FS250 | $100 | $100 | $100 | $100 | PAUSE | β | β | β |
| FidoBiz Docs | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 |
| EasySave Ladies | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 |
| Retargeting | $81 | $81 | $81 | $81 | $81 | $81 | $81 | $56 β |
| Salaried Workers | $81 | $81 | $81 | $81 | $81 | $81 | $81 | $84 β |
| Daily Total | $1,837 | $1,816 | $1,900 | $2,086 | $2,209 | $2,472 | $2,812 | $2,930 β |
| Campaign | Daily | Comms Plan % |
|---|---|---|
| UAC GH - Core L0 tCPA | $1,960 | 70% |
| UAC GH - Core L0 tROAS | $700 | 25% |
| UAC GH β Salaried Workers | $84 | 3% |
| UAC GH β Retargeting | $56 | 2% |
| Search GH β Brand | $10 | <1% |
| UAC Ghana - FidoBiz Docs Signals | $80 | keep |
| GH PMAX - EasySave Ladies | $50 | keep |
| Total | $2,940/day | β $2,800 5-campaign + $140 keep |
| Campaign | LN0s | CAC | Budget/day | Action |
|---|---|---|---|---|
| UAC Uganda - L0 no CG DR Top Signals | 533 | $6.06 | $50 | Scaled β Β· fold May 14 |
| UAC Uganda - In-app L0 NEW | 297 | $7.43 | $50 | β Pause May 6 |
| UAC Uganda - L0 Master Signals - Aggressive | 1,869 | $8.17 | $300 | β Wind down now |
| UAC UG Retargeting KYC | 123 | $8.90 | $70 | Keep |
| UAC UG Biz - FS250 & Repay Signals | 2,516 | $9.35 | $150 | Swap creatives β L0 |
| UAC Uganda - In-app L0 no CG | 2,588 | $9.40 | $150 | β Wind down Wk 2 |
| Search UG β Brand + Intent | 19 | $10.37 | $50 | Keep |
| UAC UG β Core L0 tCPA | 75 | $12.61 | $144 β | β Scale to $700 |
| UAC UG β Core L0 tROAS | 60 | $15.63 | $144 β | β Scale to $270 |
| UAC UG Retargeting LN0 | 24 | $23.70 | Paused | β Paused May 4 |
| # | Campaign | Strategy | Today | Target | Progress |
|---|---|---|---|---|---|
| 1 | UAC UG β Core L0 tCPA | tCPA | $144 | $700 | |
| 2 | UAC UG β Core L0 tROAS | tROAS | $144 | $270 | |
| 3 | UAC UG Retargeting KYC | tCPA | $70 | $70 | |
| 4 | Search UG β Brand + Intent | CPC | $50 | $50 | |
| β | β | Paused | $0 |
| Campaign | Target | Ratio |
|---|---|---|
| UAC UG β Core L0 tCPA | $700/day | 65% |
| UAC UG β Core L0 tROAS | $250/day | 23% |
| UAC UG Retargeting KYC | $70/day | 6.5% |
| Search UG β Brand + Intent | $50/day | 5% |
| UAC UG Retargeting LN0 | $0 | Pause |
| All old L0 campaigns | $0 | Migrate out |
| Campaign | May 4 Done |
May 5 Today |
May 6 | May 7 | May 8 | May 9 | May 10 | May 11 | May 12 | May 13 | May 14 | May 15β17 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Core L0 tCPA | $120 | $144 | $173 | $207 | $248 | $298 | $358 | $430 | $516 | $619 | $700 β | hold $700 |
| Core L0 tROAS | $120 | $144 | $173 | $207 | $248 | $270 β | hold | hold | hold | hold | hold | hold $270 |
| Master Signals | $300 | $300 | $300 | $300 | $300 | $300 | $200 | $200 | $130 | $130 | PAUSE | β |
| In-app L0 no CG | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $100 | $100 | $60 | $60 | PAUSE |
| Biz FS250 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $100 | $100 | PAUSE |
| In-app L0 NEW | $50 | $50 | PAUSE | β | β | β | β | β | β | β | β | β |
| DR Top Signals | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | PAUSE |
| Retargeting KYC | $70 | $70 | $70 | $70 | $70 | $70 | $70 | $70 | $70 | $70 | $70 | $70 |
| Brand + Intent | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 |
| PAUSE | β | β | β | β | β | β | β | β | β | β | β |
| # | Action | Detail |
|---|---|---|
| 1 | π΄ Pause | Retargeting LN0 β $23.70 CAC, no justification. Done in 10 seconds. |
| 2 | β Scale | Core L0 tCPA $100β$120 Β· Core L0 tROAS $100β$120 (20% increase, safe) |
| 3 | β Scale | DR Top Signals $36β$50 β best CAC in account, currently budget-constrained |
| 4 | π¨ Swap | Biz FS250 creatives β personal loan / L0 messaging (same action as GH) |